What Is Sonic's New Drink
Sonic's new drink is a zero-sugar variant of its iconic Baja Blast, officially named Baja Blast Zero Sugar, introduced in 2025 as part of a broader PepsiCo partnership refresh. The product is a citrus-lime flavor designed to match the original Baja Blast taste profile while using artificial sweeteners to reduce calories, according to PepsiCo's 2025 limited-time offering announcements here.
The new drink is currently available in 16-ounce cups at U.S. Sonic drive-in locations and through the Sonic app, with national distribution expected to follow the initial test markets. The launch aligns with Sonic's parent company Inspire Brands' strategy to expand its beverage portfolio and compete with other limited-edition soft drinks from major chains here.
Ingredients, Nutrition, and Pricing
Baja Blast Zero Sugar contains carbonated water, citric acid, natural and artificial flavors, potassium benzoate, and sucralose, with zero grams of sugar and approximately five calories per 16-ounce serving. The ingredient list mirrors other PepsiCo zero-sugar products, and the drink is certified gluten-free, with no caffeine added beyond the standard Baja Blast formulation here.
The drink is priced at the standard Sonic fountain drink rate, typically between $2.50 and $3.50 depending on cup size and location, and is included in Sonic's value meal bundles. Sonic has not disclosed exact launch costs or revenue projections, but the product is positioned as a direct competitor to other zero-sugar citrus sodas in the fast-food channel here.
Availability and Market Context
Where to Buy Sonic's New Drink
Sonic's new drink is available at all U.S. Sonic drive-in locations that serve fountain beverages, with initial rollout focused on the South and Southwest regions before a national expansion. Customers can order the drink in-store, through the Sonic app, or via delivery partners, and the product is also offered in select multi-packs for retail here.
Competitive Positioning
The launch places Sonic's new drink alongside similar zero-sugar citrus offerings from competitors such as Taco Bell's Mountain Dew Baja Blast Zero Sugar and Burger King's limited-edition citrus variants. PepsiCo's Baja Blast brand remains one of the most recognized limited-time flavors in the fast-food beverage space, with the zero-sugar version aimed at health-conscious consumers who still want the signature taste