Official UK Broadcast and Streaming Platforms
The new season of Love Island UK airs on ITV2 and streams on ITV Hub, the official free streaming service from ITV plc. ITV plc is a major UK broadcasting company listed on the London Stock Exchange under the ticker symbol ITV.L, with a market capitalization of roughly 1.5 billion GBP as of recent financial reports londonstockexchange.com/stock/ITV/itv-plc. ITV Hub provides live broadcasts and on-demand episodes for UK viewers, with no subscription fee required for access. The platform also offers catch-up viewing for a limited period after each episode airs.
ITV plc reported total revenue of 4.1 billion GBP for the fiscal year ending December 2023, with ITV Studios, the production arm behind Love Island, contributing significantly to content licensing income itvplc.com/annual-report. The company's streaming strategy focuses on driving engagement for its linear channels and maximizing advertising revenue. Love Island UK remains one of ITV's highest-rated reality franchises, consistently drawing millions of viewers each series.
International Streaming Options and Licensing
In the United States, the new season of Love Island UK is available to stream on Peacock, NBCUniversal's subscription streaming service. Peacock offers both a free ad-supported tier and a premium tier priced at 11.99 USD per month, with the premium tier providing early access to new episodes peacocktv.com. The show is part of NBCUniversal's broader strategy to compete in the streaming market against platforms like Netflix and Disney+.
In Australia, Love Island UK streams on 9Now, the platform operated by Nine Entertainment Co., which reported a net loss of 1.2 billion AUD for the fiscal year 2023 while investing heavily in reality content nine.com.au. In Canada, the series is available on CTV, a network owned by Bell Media, which is a subsidiary of BCE Inc., one of Canada's largest telecommunications companies by market capitalization. These international licensing deals allow ITV Studios to monetize the franchise globally beyond the UK broadcast window.
Pricing, Platforms, and Viewing Figures
Viewers outside the UK and US can access Love Island UK through paid subscription services that hold regional licensing rights. In South Africa, the show streams on DStv Now, a service provided by MultiChoice Group, a leading pay-TV operator listed on the Johannesburg Stock Exchange multichoicegroup.com. In Germany, the series is available on Joyn, a streaming platform backed by ProSiebenSat.1 Media SE, one of Europe's largest commercial media companies.
The new season of Love Island UK typically attracts over 4 million viewers per episode on ITV2, making it one of the most-watched reality shows in the country. The franchise generates significant revenue through advertising, with a single 30-second commercial spot during the peak viewing period costing advertisers an estimated 20,000 to 30,000 GBP. ITV Studios also licenses the format to over 20 international versions, creating a global franchise that includes Love Island USA, Love Island Australia, and Love Island Germany.