Close Personal Friends and Inner Circle
Justin Bieber's long-time inner circle includes childhood friend Ryan Butler, who appears in many early vlogs and music projects, and close collaborator Lil Dicky, who co-wrote and starred in the 2020 charity single "Earth." Another frequent associate is model and social media personality Sofia Richie, who has appeared publicly alongside Bieber at events and on social media. Bieber's cousin Avi Neuberger and longtime manager Scooter Braun have also been described as key personal and professional contacts in multiple interviews and public records.
In 2024 and 2025, Bieber has been seen publicly with rapper and producer Lil Baby and DJ Khaled at high-profile events and studio sessions, reinforcing their ongoing working relationship. Bieber and Khalid have also collaborated on music and social media content, with Khalid appearing in behind-the-scenes clips and promotional material for Bieber's releases. These relationships are documented in interviews, social media posts, and music credits, showing a consistent pattern of collaboration with artists who blend pop, hip-hop, and R&B styles.
Business Collaborators and Industry Connections
Bieber's business network includes frequent collaborator producer Poo Bear, who co-wrote many of Bieber's biggest hits, and manager Scooter Braun, who founded SB Projects and later acquired Ithaca Holdings, which managed Bieber's early career. Bieber has also worked with companies such as Spotify, Amazon Music, and Apple Music for exclusive releases, playlist placements, and promotional campaigns, according to public announcements and industry reports.
Bieber's collaborations extend to brands and platforms such as Nike, Calvin Klein, and Amazon, where he has served as a model and ambassador. In 2024, Bieber's music catalog and brand deals were reported to be managed through a combination of SB Projects and other entities, with deals valued in the tens of millions of dollars according to public filings and Forbes reporting on Bieber's earnings and investments. These partnerships highlight Bieber's position as a top-earning pop artist with global reach across music, fashion, and digital media.
Public Appearances and Group Friendships
Bieber has been photographed and documented at events with artists such as Ed Sheeran, The Weeknd, and Hailey Bieber, who is both his wife and a frequent collaborator. Group friendships have been visible at award shows, after-parties, and vacation posts on social media, with Bieber often sharing content featuring multiple friends at once.
Bieber's public social media accounts frequently feature group photos and videos with friends from music, sports, and entertainment, including appearances with NBA players and fellow musicians. In 2024 and 2025, Bieber has attended high-profile events such as the Met Gala, NBA All-Star events, and music festivals, often alongside members of his close circle, as documented by outlets such as Forbes and Billboard. These appearances reinforce the visibility of Bieber's friendships and collaborations in both digital and physical spaces.