Who Founded Baker Skateboards
Baker Skateboards was founded by professional skateboarder Andrew Reynolds in 2000, with the brand launching as an independent skateboard company focused on street and transition skating. Reynolds, who had previously co-founded the influential skateboard brand Birdhouse, created Baker as a platform for his own team and a distinct product line, and the company is headquartered in Los Angeles, California, and operates under Baker Boys Distribution, which also manages brands like Deathwish and Shake Junt Forbes.
Baker Skateboards Ownership and Leadership
Baker Skateboards remains closely associated with Andrew Reynolds as its primary founder and creative force, and the company operates as part of Baker Boys Distribution, a privately held skateboard distribution and apparel group based in the United States. The Baker brand is known for its team rider model, limited product drops, and strong cultural identity, and it has consistently ranked among the most recognizable names in street and transition skateboarding Baker Boys Distribution.
Key Figures in Baker Skateboards History
Beyond Andrew Reynolds, Baker Skateboards has been shaped by longtime riders and collaborators such as Elissa Steamer and the late Dylan Rieder, whose influence helped define the brand's aesthetic and product direction. The company also works with professional teams across multiple divisions, and its leadership structure remains centered on Reynolds and Baker Boys Distribution partners who manage production, marketing, and global distribution Skateboarding.com.
Baker Skateboards Business Model and Market Position
Baker Skateboards operates a direct-to-consumer and wholesale model, selling decks, apparel, accessories, and collaborations through its own website, select retailers, and Baker Boys Distribution channels, and the brand prioritizes limited runs and exclusive colorways to maintain demand. The company's revenue is driven primarily by skateboard hardware, footwear collaborations, and apparel, and Baker remains one of the most cited independent brands in U.S. skateboard sales data, with a strong presence in both domestic and international markets Statista.
Revenue Streams and Product Categories
Baker Skateboards generates income from deck sales, complete skateboard setups, wheels, bearings, apparel, and co-branded collaborations with footwear and apparel partners, and the company periodically releases special edition products tied to team riders and cultural events. The brand's focus on quality materials, distinctive graphics, and rider-driven design has helped it maintain a loyal customer base and a consistent position in the global skateboard market Baker Boys Distribution.