Who Owns Burt's Bees
Burt's Bees is owned by Clorox Company, a publicly traded consumer products corporation headquartered in Oakland, California. Clorox acquired Burt's Bees in 2007, and the brand now operates as a wholly owned subsidiary within Clorox's portfolio. The acquisition made Burt's Bees part of a larger portfolio of household and personal care brands managed by Clorox executives and board members. Clorox's ownership of Burt's Bees is documented in its annual filings and investor communications available on its official website and the U.S. Securities and Exchange Commission website via SEC EDGAR.
Clorox is a Fortune 500 company, and Burt's Bees is one of its notable personal care brands focused on natural skincare. Burt's Bees products include lip balms, moisturizers, and soaps, and they are sold globally through retailers and e-commerce platforms. Clorox's ownership structure means Burt's Bees financial results are consolidated into Clorox's quarterly and annual earnings reports. Investors tracking Burt's Bees typically follow Clorox stock performance and segment reporting instead of a separate Burt's Bees ticker.
Burt's Bees Corporate Structure
Burt's Bees operates as a brand under Clorox's personal care division, with Clorox controlling product development, marketing, and distribution decisions. The brand retains its identity as a natural personal care company, but strategic and financial decisions are made at the Clorox corporate level. Burt's Bees does not operate as an independent publicly traded company, and its ownership is entirely within Clorox's corporate structure.
Clorox as the Parent Company
Clorox is the direct parent company of Burt's Bees, and it holds all intellectual property, trademarks, and licensing rights associated with the brand. Clorox's annual reports disclose Burt's Bees as part of its personal care segment, alongside other brands in its portfolio. Burt's Bees revenue is reported as part of Clorox's consolidated financial statements rather than as a standalone entity.
Ownership and Governance
Clorox's board of directors and executive leadership oversee Burt's Bees strategy as part of the broader personal care business unit. Burt's Bees does not have a separate public ownership structure, and its ownership is entirely held by Clorox and its shareholders. Clorox's governance framework applies to Burt's Bees, including corporate policies, risk management, and financial controls.
Burt's Bees History and Acquisition
Burt's Bees was founded in 1984 by Burt Shavitz and Roxanne Quimby as a small natural personal care company in Maine. The brand grew rapidly and attracted attention for its natural lip balms and skincare products made with beeswax and botanical ingredients. In 2007, Clorox acquired Burt's Bees in a deal that brought the brand under a large corporate umbrella while allowing it to operate as a distinct brand within Clorox's portfolio.
After the acquisition, Burt's Bees expanded its product line and distribution under Clorox's resources and global infrastructure. Burt's Bees became one of Clorox's higher-growth personal care brands, with products available in North America, Europe, Asia, and other markets. Clorox's ownership enabled Burt's Bees to scale manufacturing, retail partnerships, and marketing campaigns while maintaining its natural personal care positioning.