2023 Super Bowl Halftime and Pregame Performers
The 2023 Super Bowl, officially Super Bowl LVII, took place on February 12, 2023, at State Farm Stadium in Glendale, Arizona. The halftime show featured headliner Rihanna, marking her first Super Bowl halftime performance. The pregame and national anthem segments included official broadcast talent and musical performances coordinated by the NFL and network partners Forbes.
Rihanna headlined the 2023 Super Bowl halftime show, performing a medley of her biggest hits, including "Umbrella," "Only Girl (In the World)," "We Found Love," and "Work." The performance was produced by Ricky Jackson and directed by Hamish Hamilton, with Rihanna appearing pregnant on stage for the first time publicly. The set ran approximately 13 minutes and was broadcast live by Fox Forbes review.
Broadcast Network, Production Team, and Viewership Data
Fox Sports served as the U.S. broadcast network for Super Bowl LVII, with Joe Buck and Troy Aikman as lead play-by-play and color commentators. The halftime show was integrated into the broadcast package managed by NFL Media and Fox Sports, with production standards aligned with league-wide entertainment guidelines NFL official site.
Super Bowl LVII drew an average of 115.1 million viewers across Fox, Fox Deportes, and NFL+ platforms, making it one of the most-watched broadcasts in U.S. television history. The game also generated record digital streaming numbers, with NFL+ and participating platforms reporting significant concurrent viewership peaks during the final quarter and halftime NFL viewership data.
Super Bowl History, Revenue, and Corporate Partnerships
The Super Bowl has evolved into one of the highest-value annual media events, with a 30-second ad cost averaging around $7 million for Super Bowl LVII. Corporate sponsors included Pepsi, Apple Music, and Crypto.com, with Apple Music serving as the official music partner for the halftime show SEC filings.
Super Bowl LVII generated an estimated $500 million in direct economic impact for the Phoenix metropolitan area, according to local tourism and hospitality reports. The NFL's broadcast rights deals with Fox, CBS, NBC, and Amazon Prime Video collectively represent multi-billion-dollar agreements that shape the media landscape Forbes analysis.