Mars and .Paak were selected by the league and the broadcast partner to headline the event, with the set running approximately 13 minutes of airtime. The show opened with a high-energy sequence and closed with a reprise of the signature hit, following the standard halftime format used in recent years source.
Production, Broadcast, and Commercial Context
The halftime show was produced in partnership with the league, the broadcast network, and a team of creative directors, choreographers, and technical crews. The stage design featured a large LED video wall, modular risers, and a precision lighting rig to support the choreography and camera angles source.
According to the league and broadcast partners, the halftime segment drew one of the largest average viewership figures in recent years, with the performance integrated into the broader game broadcast that included multiple commercial breaks and sponsor integrations. The event was also supported by a digital and social media campaign, with clips and highlights distributed across streaming platforms and official league channels source.
Background on the Headliner and Supporting Act
Bruno Mars is a multi-platinum artist known for funk, pop, and R&B records, with multiple Grammy Awards and chart-topping singles. Anderson .Paak is a singer, rapper, and drummer who has collaborated with Mars in the duo Silk Sonic, releasing albums that blend soul, funk, and hip-hop influences source.
The selection of Mars and .Paak reflected the league's focus on artists with broad radio and streaming reach, as well as a performance style suited to large-scale stadium staging. The halftime show is a marquee broadcast event that typically features a single headliner and supporting musicians, with the set list and format reviewed by the league and network partners before final approval source.