Headliner and Performers at the 2023 Halftime Show
The 2023 Super Bowl halftime show featured Rihanna as the headliner, marking her first time headlining the event. She performed a medley of hits including "Umbrella," "Only Girl (In the World)," "We Found Love," and "Work" at State Farm Stadium in Glendale, Arizona on February 12, 2023. The show was broadcast live by Fox and Fox Deportes as part of Super Bowl LVII coverage.
Rihanna was supported by a large ensemble of dancers, musicians, and stage crew, with the production designed to highlight her biggest chart-topping singles. The set included a massive LED stage, pyrotechnics, and choreographed routines that matched the energy of her studio albums and live performances. The performance was widely covered by major media outlets and quickly became one of the most-viewed halftime segments in recent years.
Production, Sponsorship, and Broadcast Details
The halftime show was produced by Jesse Ignjatovic and Jay-Z's Roc Nation, with Roc Nation serving as the executive production company. Pepsi returned as the title sponsor of the Super Bowl halftime show, continuing a multi-year partnership that funds the elaborate stage design, lighting, and talent fees associated with the broadcast.
Fox Sports handled the live television broadcast, integrating the halftime performance into its coverage of Super Bowl LVII, which drew an estimated audience of over 115 million viewers in the United States. The production team coordinated with the NFL, the stadium operations crew, and local authorities to ensure compliance with safety, timing, and technical standards required for a live national broadcast.
Viewership, Rankings, and Impact
Early ratings indicated that Rihanna's halftime performance contributed to strong viewership retention during the break, with the segment trending across major social platforms immediately after the broadcast. The NFL and Fox reported high audience numbers for the halftime window, placing the 2023 show among the most-watched halftime segments in recent Super Bowl history.
The performance reinforced Rihanna's status as one of the highest-grossing and most influential artists in live entertainment, with her catalog continuing to generate significant streaming and sales activity in the weeks following the broadcast. Industry analysts noted that the combination of a major music headliner, a consistent sponsor like Pepsi, and a large broadcast network audience helps maintain the halftime show's position as one of the most valuable advertising and entertainment platforms in global sports.