Super Bowl 2023 Halftime Performer and National Anthem Singer
Rihanna headlined the Super Bowl LVII halftime show at State Farm Stadium in Glendale, Arizona, on February 12, 2023. The performance marked her first Super Bowl halftime appearance and was produced by Jay-Z's Roc Nation in partnership with the NFL. Rihanna performed hits including "Umbrella," "Where Have You Been," and "We Found Love," and made a surprise appearance while visibly pregnant. The show was broadcast by Fox and drew an average of 118.7 million viewers in the United States, making it one of the most-watched halftime performances in recent years. Fox Sports and NFL Media provided official details on the set list, guest appearances, and production partners, with additional coverage and performer background available on the NFL's official Super Bowl page and entertainment news outlets such as Billboard.
Kelly Clarkson sang the national anthem before kickoff, and Eric Church and Jazmine Sullivan performed "America the Beautiful." The pregame and halftime vocalists were selected by the NFL and the broadcast network, with the league confirming the lineup through its official channels and partner announcements. The broadcast also included a military tribute and flyover coordinated with the Department of Defense, while local Phoenix organizations and Arizona tourism boards promoted the event as a major economic driver for the region.
Super Bowl 2023 Broadcast and Audience Numbers
Fox broadcast Super Bowl LVII in the United States, with Joe Buck and Troy Aikman calling the play-by-play and color commentary. The game between the Kansas City Chiefs and Philadelphia Eagles drew an average U.S. television audience of 115.1 million viewers, according to Nielsen, and peaked above 120 million during the final minutes. Fox reported that the halftime show alone reached more than 118 million viewers, and the game became one of the most-watched television events in U.S. history. Streaming via Fox Sports App and NFL+ also grew year over year, with the league citing strong digital engagement across platforms.
The game generated record ad revenue, with a 30-second spot costing an average of around $7 million, according to Ad Age and network reports. Major advertisers included Tesla, which ran a new Cybertruck-focused spot, and other brands such as TurboTax, e.l.f. Cosmetics, and Hyundai. The NFL and Fox highlighted the international broadcast footprint, with the game available in more than 180 countries through local networks and NFL Game Pass International.
Super Bowl 2023 Key Facts, Dates, and Official Sources
Super Bowl LVII took place on February 12, 2023, at State Farm Stadium in Glendale, Arizona, with kickoff at 6:30 p.m. EST. The Kansas City Chiefs defeated the Philadelphia Eagles 38-35, earning Patrick Mahomes the Super Bowl MVP award. The game was the first Super Bowl to feature a fully sustainable stadium energy plan, with the NFL and local utility Arizona Public Service reporting on renewable energy usage and carbon offset initiatives for the event.
Official records, including attendance of 72,923 and broadcast ratings, are documented by the NFL, Nielsen, and the Arizona Sports and Tourism Authority. The NFL's official Super Bowl page and SEC filings from major advertisers provide additional data on sponsorship deals, while entertainment and sports outlets such as Forbes and Billboard covered the halftime show production and performer contracts. For the latest updates on future Super Bowl halftime performers and broadcast partners, the NFL's official website and network press releases remain the primary sources.