Wholefoods Amazon Prime Membership and Pricing
Wholefoods Amazon Prime members pay $14.99 per month or $139 annually for standard Prime, which includes grocery discounts and free delivery on eligible orders over $35. Amazon launched the discounted Wholefoods membership for Prime members in 2017, and the program remains active with no separate fee required beyond standard Prime membership. Prime members receive an instant 10% discount on select Wholefoods 365 brand products and Amazon Elements items, with savings applied automatically at checkout online and in-store. The program is available to U.S. Prime subscribers and is integrated directly into the Amazon account profile and the Wholefoods app.
Amazon Prime membership also bundles Wholefoods benefits with other services including Prime Video, Prime Music, and Prime Reading. Amazon reported that Prime members spend more at Wholefoods than non-members, though exact revenue figures are not disclosed publicly. The discount structure has remained consistent since the acquisition closed in 2017, with Amazon adjusting specific promoted items quarterly. For the most current pricing and eligibility, see the official Amazon Prime membership page Amazon Prime Membership.
Delivery and Pickup Options for Wholefoods Amazon Prime
Wholefoods Amazon Prime members can place orders for delivery or pickup through the Amazon app, Wholefoods app, or website using their Prime account. Delivery fees for non-Prime members start at $9.99, while Prime members get free delivery on orders over $35 and reduced fees on smaller orders. Amazon offers same-day, two-hour, and scheduled delivery windows depending on the store location and local fulfillment capacity. Pickup orders are ready within a selected window, and Prime members can use Amazon Lockers and Wholefoods pickup points for contactless retrieval.
Amazon expanded its Wholefoods delivery fleet and dark store network to improve speed and coverage in major U.S. metro areas. Delivery availability depends on the specific Wholefoods store and local Amazon logistics infrastructure, with coverage expanding each quarter. For step-by-step instructions on setting up delivery and tracking orders, visit the Wholefoods help center Wholefoods Customer Help.
Wholefoods Amazon Prime Product Range and Savings
Wholefoods Amazon Prime members can shop thousands of items online, including fresh produce, meat, seafood, dairy, pantry staples, and household essentials. The 365 by Wholefoods brand offers lower-cost private-label products with the 10% Prime discount applied, and Amazon Elements provides additional Prime-discounted items in categories such as vitamins and household goods. Prime members can also use Amazon Cash and select payment methods to pay for Wholefoods orders, with eligible items marked clearly in the app and on the website.
Amazon regularly updates the list of discounted 365 and Amazon Elements products based on inventory and seasonal availability. In-store Prime discounts apply at checkout when members scan their Prime code or use the Amazon app, and online discounts are applied automatically at cart. For a full list of current deals and product availability, see the official Wholefoods deals page Wholefoods Deals.