Who Are the zoboomafoo Brothers
The zoboomafoo brothers are primarily known as the siblings behind the children's educational media brand Zoboomafoo, which features the animated lemur character and live-action segments. The show was created by the Kratt brothers, Chris and Martin Kratt, who often use the fictional framing of the Zoboomafoo world to teach about animals and ecosystems. While the term zoboomafoo brothers is sometimes used informally to refer to the Kratt siblings, the core team behind the franchise remains the Kratt family, with their production company Kratt Bros. Co. managing content development and licensing. The brand has remained active in educational media and digital platforms, with episodes and clips distributed through public television and streaming services. Children's media companies have adapted to streaming and edtech.
Chris and Martin Kratt have built a career blending science communication with entertainment, using the Zoboomafoo format to simplify complex ecological concepts for young audiences. Their work is often cited in discussions about educational television and the business of children's content, with the zoboomafoo brothers brand serving as a case study in long-form educational IP. The brothers continue to produce new content and manage licensing deals that support museums, apps, and classroom materials. Research on educational media and children's learning outcomes.
Business Structure and Revenue Streams
The zoboomafoo brothers' content ecosystem is supported by a mix of broadcast licensing, digital distribution, merchandise, and educational partnerships. Revenue flows from public television stations, streaming platforms that carry classic and new episodes, and licensing agreements for toys, books, and apps featuring the Zoboomafoo characters. The Kratt Bros. Co. operates as the primary production and rights-holding entity, coordinating with distributors and educational publishers to monetize the brand across multiple channels. SEC filings for publicly traded media and entertainment companies provide benchmarks for how similar educational media businesses report revenue and content amortization.
Key Revenue Channels
Broadcast licensing fees from public television remain a foundational revenue stream, with stations paying for rights to air Zoboomafoo episodes and associated specials. Digital platforms add another channel, as streaming services license classic content and sometimes commission new educational shorts that fit the zoboomafoo brothers' format. Merchandise, including plush toys, books, and educational kits, generates retail revenue through partnerships with manufacturers and publishers. Forbes analysis of children's media adaptation.
Educational Partnerships and Grants
The zoboomafoo brothers' brand also benefits from grants and partnerships with educational institutions, museums, and science organizations that fund content development and outreach. These collaborations often focus on STEM and environmental literacy goals, aligning with public broadcasting mandates and corporate social responsibility programs. Nature article on educational media impact.
Public Perception and Industry Standing
In the children's educational media landscape