Brand Strategy

Finance

The Starbucks Christmas logo centers on the iconic siren surrounded by seasonal elements, including a wreath, snowflakes, and red and green accents. The design adapts the core b...

Finance

Halftime show time has evolved into a high-stakes marketing platform where brands secure massive audience exposure during live broadcasts. The Super Bowl remains the most promin...

Finance

L'Oréal ambassadors are public figures officially appointed to represent the company's brands, including luxury houses like Lancôme and Yves Saint Laurent, as well as mass-mar...

Finance

Kelly Cutrone is a New York-based publicist, branding strategist, and founder of People's Revolution, a public relations and brand strategy firm. The firm focuses on fashion, me...

Finance

The Domino's pizza new logo retains the core red and blue color scheme but refines the wordmark and the signature three-dot motif to appear cleaner and more modern. The updated...

Finance

The New Coke Stranger Things campaign refers to the limited-edition return of New Coke, paired with the Netflix series Stranger Things, which leverages 1980s nostalgia to drive...

Finance

The modern depiction of Santa Claus was shaped significantly by Coca-Cola advertising campaigns starting in the 1930s. Artist Haddon Sundblom created the jolly, rotund Santa fig...

Finance

L'Oreal's brand ambassador roster includes major figures from fashion, film, sports, and digital media who represent the company's portfolio of luxury and mass-market labels. Th...

Finance

The company announced a name change to simplify its brand and signal a broader menu beyond donuts and coffee. The rebranding is designed to make the chain feel more modern and r...

Finance

The Gillette toxic masculinity commercial, titled "We Believe: The Best Men Can Be," launched in January 2019 as part of the brand's long-running "The Best a Man Can Get" campai...